While some in unexpected, but still within reason. I remember two days ago the author of "Legend: 2010 big move and delight, and worry about," a paper on the Lenovo Group has its own mobile phones to talk on how to deal with the existing Lenovo mobile service relationship. Lenovo did not expect in such a short period of time, there is no sign of a camel in order to repurchase Lenovo Mobile has given this question, or in the future there may be a conflict of business to be answered. Why this is so lightning Lenovo to repurchase price of 200 million U.S. dollars more than a year ago to 100 million U.S. dollars to sell mobile phone business?
Do not want to repeat the access to this lost the initiative in the past. Under the influence of the economic crisis, the global PC market growth has slowed down, and only online PC market, this has become the only bright spot. However, in the original Internet had just begun when the present, Lenovo is not optimistic about the market, but has always insisted on playing the mainstream notebook market. Until now, Acer formally by virtue of the Internet beyond the present one fell swoop runner-up the global PC market, Dell, and Acer has also boasted to the Internet this year still have to win the global notebook market boss seats. In this process, Lenovo apparently lost the first move. Until this year the size of the Internet to launch their own this product, and in the third quarter, with low-cost PC (including on-line version) into the black. This allows Lenovo to grasp one industry once again aware of the importance of development of market opportunities. Faced with the rapid expansion of mobile Internet applications and the PC industry, the trend of increasing competition, PC makers have begun to look beyond the PC industry growth opportunities. The Apple, RIM and other smart phones in times of adversity under the hot, no doubt so that PC makers had their provisional Yuan Xian fish, than retreat webs plot. To this end, Dell, Acer all have this year launched its own smart phones. This association will naturally not turn a blind eye. In particular, the lessons of the Internet to make this association memories. So now purchase Lenovo Mobile, into the mobile Internet devices (including smart phones, MID, etc.) market, at least for yourself in this competition in the smart phone rival stand on the same starting line. From this point of view, the choice of Lenovo is undoubtedly wise.
Based on the domestic market. Given China's pushing for 3G, mobile phone terminals as the main representative of the mobile Internet device market in the future will have broad prospects. In particular, the current Lenovo Mobile has already support for China's TD-standard China Mobile entered into a partnership and have launched a move OPhone platform based on smart phone, Lenovo has to enter the domestic 3G terminal market do a good job of foreshadowing. However, since the Lenovo to sell mobile phone business, the Lenovo Mobile brand in the domestic market, the influence is clearly not as good as Legend Group, which makes the smartphone market in the future development of the space has been limited. Then, after Lenovo's purchase of its brand influence will no doubt be a great upgrade, Lenovo is hoping its PC brand in the Chinese market will bring to its mobile phone market.
In addition, some time ago are also rumors, Lenovo Mobile is Taobao customized mobile phones, as China's largest C2C business website, sales of mobile phones with their service for Lenovo opened up new sales channels.
The last is a recent Lenovo and chip maker Qualcomm Dadehuore reportedly will soon introduce chips based on Qualcomm's platform, intelligent book, and the high-pass will be issued next year, the first TD-SCDMA chip, so if the future association with Qualcomm reached some sort of strategic cooperation, then, coupled with China's telecommunications market leader in the movement of incredible efforts to upgrade the Lenovo mobile phone design, cost, application areas such as competitiveness, is not without benefit.
These are all cell phone business to Lenovo to see tremendous opportunity in the Chinese market. So, repurchase Lenovo Mobile's handset business, the Lenovo mobile phone center of gravity, at least for the short-term in the domestic market.
Expansion of emerging markets. Lenovo's latest turnaround from the earnings perspective, apart from the Chinese market, its performance in emerging markets contributed. This at least shows in the current economic situation, the difficulty of Lenovo to expand in emerging markets to be less than the mature markets of Europe and the United States, but the cost will be relatively low. Another point is that, through the Lenovo PC business in emerging markets, performance prove that Lenovo's brand recognition in these markets are higher than European and American markets. So, with Lenovo PC brand, market, Dongfeng, this effect will be copied to the emerging markets, mobile phones (smart and non smart phone) area should be Lenovo's one of the purposes of this buy-back.
Although mobile Internet is the trend, but as a traditional PC manufacturers enter the mobile phone market still has a certain degree of risk, which the author before the "PC manufacturers enter the mobile phone market, the odds geometry? "One paper has been analyzed. When Lenovo hair force Europe and the United States market, the challenges remain. This is more determined by the author in advance for Lenovo's buy-back based on the domestic mobile phone business, open up new marketing strategies to analyze and judge. (SunYongJie) (Translate by Google)