Following the acquisition of Cool 6 network for Shanda, the domestic video site recurrence of significant consolidation. PPlive CEO Tao Chuang, Tencent Technology this afternoon to confirm, PPlive the size of a billion dollars to complete a new round of financing and access to the Shanghai municipal government guidance funds. At the same time, PPlive also received from the search giant Baidu's strategic investment.
The news also means that Baidu through capital operation, the layout has been among the giants of the Internet video industry out. Not long before, Shanda acquired Cool 6 network to make the merger with its Hurray to complete the layout of the entertainment empire; a few years ago, Google acquired investment Youtube, and triggered a global craze for video sites sought after.
As early as late last year, PPlive will launch a new round of financing on the endless rumors, and even rumors, PPlive may be related to another video company Shanghai PPS merger. But it is revealed that the real version is from the end of last year, PPlive with Baidu launched a high-level cooperation, and gradually began the integration of capital levels.
Today, Tao Chuang confirmed for the first time to obtain foreign strategic investment in Baidu news, but since the contract did not give too much detail. He also revealed to the Tencent Technology, the Shanghai government to directly invest in ways PPlive capital injection. Together with recently acquired a new round of financing, PPlive won a billion dollars in cash investments.
It has been revealed on the billion-dollar investment also includes, PPlive recently acquired from the SAIF's investments, and existing investors BlueRun Ventures, DFJ Fund's additional investment.
Prior to that, Hangzhou government has a direct investment in a manner to support a video Web site called popcorn. However, this information has not been confirmed the two sides.
In an interview with investment bankers Lin Jiaxi Tencent Technology interview that cool six grand and PPlive access network by adding investment in Baidu news, all indicating that a domestic video industry is entering a new round of consolidation, many of the Internet giants are likely to join this round to compete for the process. (Translate by Google)